[{"data":1,"prerenderedAt":1001},["Reactive",2],{"da/kampagne/zevio-kaspar-basse":3},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":994,"full_slug":995,"sort_by_date":22,"position":996,"tag_list":997,"is_startpage":26,"parent_id":998,"meta_data":22,"group_id":999,"first_published_at":6,"release_id":22,"lang":163,"path":22,"alternates":1000,"default_full_slug":22,"translated_slugs":22},"Det handler ikke om juice","2026-09-16T09:50:08.984Z","2026-09-16T09:50:09.029Z","2026-09-16T09:50:09.048Z",220621246423620,"c28954ed-822e-4b5e-bc2b-53fd26658a83",{"_uid":11,"intro":12,"title":4,"blocks":13,"covers":537,"trailer":547,"you_get":550,"category":551,"subtitle":557,"component":558,"structure":559,"you_learn":943,"categories":983,"after_intro":986,"author_name":35,"author_portrait":989,"planned_release_date":993,"hide_from_lists_and_search":90},"c0e90a0f-fad5-4cc7-b6c6-74fda638aea9","Kaspar Basse inviterer i forbindelse med sit 20-års-jubilæum med Joe & The Juice Mesterlære med helt ned i de business-strategier og ledelsesmodeller, han selv har udviklet i opbygningen af den verdensomspændende kæde. Han introducerer os for de begreber og værktøjer, han selv har draget nytte af undervejs, inden han til slut løfter sløret for alt det, han også burde have gjort, men har opdaget for sent.",[14,91,166,187,312,357,510],{"_uid":15,"title":16,"layout":17,"subtitle":18,"component":19,"media_fit":20,"media_image":21,"media_quote":23,"media_video":27,"media_aligns":23,"media_floats":31,"product_items":32,"media_quote_author":23,"subtitle_if_signup":89,"hide_coupon_options":90,"hide_for_standard_members":90},"5dacf84b-d0f9-442b-a89c-d12107895119","50% til Zevio-seere","productsInColumn","Normalpris 199 kr. — din pris 99,50 kr. Du beholder adgangen for altid.","Products","contain",{"id":22,"alt":22,"name":23,"focus":22,"title":22,"filename":22,"copyright":22,"fieldtype":24,"meta_data":25,"is_external_url":26},null,"","asset",{},false,{"_uid":28,"plugin":29,"selected":30},"bdb0b46e-e15b-4e12-8c77-ab8811fa2f1b","mesterlaere_video_selector","95c5967aa07b7f653a57f50ecb6f5284","left",[33],{"_uid":34,"name":35,"callout":36,"content":37,"receipt":64,"currency":81,"amountBig":82,"component":83,"action_label":84,"amount_big_before":85,"generates_code_for_plan":23,"generates_multiple_codes":86,"gives_access_to_productions":87},"588115c8-c401-443d-80a3-f00d44c372db","Kaspar Basse","Zevio-tilbud",{"type":38,"content":39},"doc",[40],{"type":41,"content":42},"bullet_list",[43,52,58],{"type":44,"content":45},"list_item",[46],{"type":47,"content":48},"paragraph",[49],{"text":50,"type":51},"Få adgang til Kaspar Basses Mesterlære","text",{"type":44,"content":53},[54],{"type":47,"content":55},[56],{"text":57,"type":51},"Se de bøger, som har inspireret læremesteren.",{"type":44,"content":59},[60],{"type":47,"content":61},[62],{"text":63,"type":51},"Livstidsadgang",[65],{"_uid":66,"media":67,"content":69,"component":79,"media_floats":31,"vertical_text_align":80},"3b9dfe9b-8de2-4445-b091-8fdf4c181110",{"id":22,"alt":22,"name":23,"focus":22,"title":22,"filename":22,"copyright":22,"fieldtype":24,"meta_data":68,"is_external_url":26},{},{"type":38,"content":70},[71,75],{"type":47,"content":72},[73],{"text":74,"type":51},"Tak for dit køb.",{"type":47,"content":76},[77],{"text":78,"type":51},"Du har nu adgang til Kaspar Basses Mesterlære.","TextBlock","top","DKK","9950","ProductProductionOrBundle","Ja tak","19900","1",[88],"eae8ed27-cd38-4f4d-b201-c147ccb5d6f4","Opret din bruger",true,{"_uid":92,"access":93,"reusable":97,"component":165},"57f74afd-991b-4e99-8773-d5a1e4e23d66",{"_uid":94,"plugin":95,"selected":96},"79e1d060-f7ff-4497-8e02-cfce0b1730f3","mesterlaere-access-picker",[],{"id":98,"url":23,"linktype":99,"fieldtype":100,"cached_url":101,"story":102},"cb0ccc86-a1e0-4fec-b825-5d84b4c4743f","story","multilink","da/reusable-components/testimonials",{"name":103,"created_at":104,"published_at":105,"updated_at":106,"id":107,"uuid":98,"content":108,"slug":157,"full_slug":101,"sort_by_date":22,"position":158,"tag_list":159,"is_startpage":26,"parent_id":160,"meta_data":22,"group_id":161,"first_published_at":162,"release_id":22,"lang":163,"path":22,"alternates":164,"default_full_slug":22,"translated_slugs":22,"_stopResolving":90},"Testimonials","2023-06-21T18:59:00.548Z","2024-04-13T05:52:20.617Z","2024-04-13T05:52:20.637Z",328702491,{"_uid":109,"blocks":110,"component":156},"98ffd306-f419-4e5e-aeda-e1607127c321",[111],{"_uid":112,"access":113,"blocks":117,"access_v2":153,"component":155,"internal_name":103},"f3d6a42e-4081-40b5-973e-d0dd7cb4b222",{"_uid":114,"plugin":95,"selected":115},"0271bf57-a2f6-482d-930a-ab89fcb876d7",[116],"public",[118],{"_uid":119,"title":120,"headline":23,"component":103,"description":23,"testimonials":121},"39952877-2ec3-4bc9-8699-fa31a6f1d0cf","Det siger vores medlemmer",[122,129,137,145],{"_uid":123,"text":124,"title":125,"avatar":126,"component":128,"description":23},"cfe7790a-9427-4f12-a25c-6fd00f232103","Jeg kalder Mesterlære mit mentale træningscenter. Fordi jeg lærer noget nyt samtidig med, at jeg er vel underholdt gennem de utrolig flotte produktioner med spændende danske talenter.\nMesterlære er til dig, der gerne vil blive inspireret og udvikle dig - personligt som fagligt.","Mille, Specialkonsulent",{"id":22,"alt":22,"name":23,"focus":22,"title":22,"filename":22,"copyright":22,"fieldtype":24,"meta_data":127,"is_external_url":26},{},"Testimonial",{"_uid":130,"text":131,"title":132,"avatar":133,"component":128,"description":23,"company_logo":135},"80ae30d9-781e-433b-9cb2-66e1ff778dfa","jeg er meget begejstret for projektet. Jeg kan godt lide konceptet med at være langsom, at man tager et afsnit ad gangen og fordøjer det.  Jeg kan også godt lide at hvert afsnit er 15 minutter, lidt ligesom en Tedtalk.","Lotte, Forretningsudvikler",{"id":22,"alt":22,"name":23,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":134},{},{"id":22,"alt":22,"name":23,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":136},{},{"_uid":138,"text":139,"title":140,"avatar":141,"component":128,"description":23,"company_logo":143},"62a3710e-a4f9-4c62-9d90-d2c035bfcc36","Jeg synes, at det har været en stor faglig og æstetisk fornøjelse at dykke ned i jeres univers, og jeg ser frem til endnu flere handlingsanvisende og tankevækkende mesterlære-forløb.","Peter, Professor",{"id":22,"alt":22,"name":23,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":142},{},{"id":22,"alt":22,"name":23,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":144},{},{"_uid":146,"text":147,"title":148,"avatar":149,"component":128,"description":23,"company_logo":151},"623e0f15-3792-405e-8aa7-2565d34476f2","Jeg er selv skrivende i reklamebranchen, og jeg har  fået så mange ting med mig, som kan overføres til skriveprocesser i al almindelighed. Blandt andet om vigtigheden af struktur, kill your darlings og inspirations- og brainstormprocessen.","Kasper, Creative director",{"id":22,"alt":22,"name":23,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":150},{},{"id":22,"alt":22,"name":23,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":152},{},[116,154],"free","Visibility","reusable","testimonials",-110,[],297336972,"f20c270d-9dc3-48d5-b74d-db83d59b8656","2023-06-21T18:59:17.167Z","default",[],"ReusableRelation",{"_uid":167,"blocks":168,"access_v2":185,"component":155,"internal_name":186},"e5912f5a-7d79-4164-af10-0851191e375e",[169],{"_uid":170,"type":171,"cover":172,"title":177,"video":178,"heading":181,"subtitle":182,"component":183,"action_label":184},"733fb033-ae2a-4378-8cf5-516ba0286f51","inpage",{"id":173,"alt":35,"name":23,"focus":23,"title":35,"source":23,"filename":174,"copyright":175,"fieldtype":24,"meta_data":176,"is_external_url":26},10002268,"https://a.storyblok.com/f/164309/1920x1080/db6f871dab/kaspar-basse.jpg","Mesterlære APS",{},"Den inspirerede juicer",{"_uid":179,"plugin":29,"selected":180},"b9604c06-8d38-4516-81e2-fbd7022fa11c","7f67917fa8fdcdcccc5f2746db31b288","Se første kapitel gratis","Hvad kommer først: Juicen eller mennesket, der presser den","VideoPlayer","Se nu",[116],"Play first chapter",{"_uid":188,"cuff":189,"image":190,"title":196,"component":197,"preheader":198,"button_link":199,"image_float":31,"button_label":310,"vertical_text_align":311},"f8f10b38-60a4-4c05-a784-e2776c8e928d","Vores læremestre anbefaler bøger, magasiner og andet, der kan hjælpe dig videre på din læringsrejse.",{"id":191,"alt":192,"name":23,"focus":193,"title":192,"source":23,"filename":194,"copyright":23,"fieldtype":24,"meta_data":195,"is_external_url":26},8002750,"kaspar_basse_kap07","920x548:921x549","https://a.storyblok.com/f/164309/1920x1080/24edd4adbb/kaspar_basse_kap07.jpeg",{},"Udforsk mere","PosterWithCuff","Pensum",{"id":200,"url":23,"linktype":99,"fieldtype":100,"cached_url":201,"story":202},"179b9893-4c95-4988-a033-764d1ddc8ba5","da/m/kaspar-basse-det-handler-ikke-om-juice/pensum",{"name":203,"created_at":204,"published_at":205,"updated_at":206,"id":207,"uuid":200,"content":208,"slug":303,"full_slug":201,"sort_by_date":22,"position":304,"tag_list":305,"is_startpage":26,"parent_id":306,"meta_data":22,"group_id":307,"first_published_at":308,"release_id":22,"lang":163,"path":22,"alternates":309,"default_full_slug":22,"translated_slugs":22,"_stopResolving":90},"Pensum med Kaspar Basse","2023-06-23T21:22:19.014Z","2026-09-15T08:20:08.157Z","2026-09-15T08:20:08.176Z",330233108,{"_uid":209,"blocks":210,"component":302},"f358bba9-64ca-4380-992b-aa3d177067e1",[211,224],{"_uid":212,"cuff":213,"image":214,"title":203,"subtitle":23,"component":216,"above_cuff":217,"has_backlink_to":223},"5c76e004-da35-4295-8c53-fdcd27a88202","I sin Mesterlære fortæller den danske iværksætter og forretningsmand, hvordan han har skabt den verdensomspændende kæde Joe & The Juice. Til dig, der vil på yderligere opdagelse i Basses faglighed, deler han her sin helt personligt kuraterede liste over værker, han er rundet af.\n",{"id":191,"alt":192,"name":23,"focus":193,"title":192,"source":23,"filename":194,"copyright":23,"fieldtype":24,"meta_data":215,"is_external_url":26},{},"PageHero",[218],{"_uid":219,"link":220,"size":23,"type":23,"label":221,"component":222,"track_event":23,"scroll_to_element":23},"b793a6d0-0399-4e2a-a06b-0b6b5932e4f8",{"id":23,"url":23,"linktype":99,"fieldtype":100,"cached_url":23},"Se Kaspar Basses Mesterlære","BrandedButton",{"id":23,"url":23,"linktype":99,"fieldtype":100,"cached_url":23},{"_uid":225,"items":226,"title":298,"component":299,"insert_break_after":300,"related_production":88,"list_breaking_blocks":301,"after_the_break_heading":23},"9900062e-d66a-49e2-9114-afe886f7b394",[227,245,260,274,286],{"_uid":228,"text":229,"about":230,"cover":231,"title":237,"author":238,"citation":239,"component":240,"external_link":241,"external_reader_id":23,"external_shop_link":242,"external_reader_id_audiobook":23},"604744ba-0887-4ab0-a7e5-609c28d84f77","Vores kære Simon Sinek har i mange år prædiket vigtigheden af det, man kalder et why, altså et formål for virksomheden. På et tidspunkt bliver jeg bevidst om, at det i højere grad er essentielt med et how. Med andre ord: Hvorledes folk går på arbejde dagligt er faktisk mere vigtigt for folk, end hvad der ti år ude i fremtiden er det mål, vi alle sammen sigter efter. Jeg tror, at mange virksomheder har travlt med at spørge mange mennesker om, hvad det er, de skal gøre, og det er for mig et symptom på, at du ikke selv er drevet nok, og at markedet begynder at drive dig, i højere grad end at du driver markedet. Det bringer en meget interessant konklusion frem: At ting ikke må være særligt nemme. Folk har ikke lyst til at stå bag en disk og trykke på et kasseapparat. Folk har lyst til at blive udfordret. Folk har lyst til at konkurrere med deres kolleger om speed eller præcision. Folk har lyst til at arbejde sammen, og nu er det hele pludselig blevet til en lille uddannelsesinstitution. Det handler om, hvordan gør vi i Joe & The Juice, ikke hvad vi gør. Og det interessante er, at vi gør det enormt svært for os selv, men vi gør det bevidst, fordi vi ved, at den relation og den intimitet, vi skaber til kunderne og omverdenen, når det lykkes, er på et helt andet følelsesmæssigt niveau, end hvis vi bare leverede færdiglavede produkter og sagde ”Hvad skal det være?” til den næste kunde.","Simon Sinek (f. 1973) er en britiskfødt amerikansk forfatter og foredragsholder, der har specialiseret sig i læren om den gode leder. Flere af hans bøger er blevet bestsellere, og han har lavet Ted Talks og holdt foredrag om lederskab i blandt andet FN.",{"id":232,"alt":233,"name":23,"focus":23,"title":233,"source":23,"filename":234,"copyright":235,"fieldtype":24,"meta_data":236,"is_external_url":26},9922339,"Start med hvorfor","https://a.storyblok.com/f/164309/341x500/df9b6658ac/startmedhvorfor.jpeg","Gyldendal",{},"Start med hvorfor – til alle som vil inspirere andre og blive inspireret","Simon Sinek","Faglitteratur, Gyldendal Business, 2013\nOriginaltitel: ’Start With Why – How Great Leaders Inspire Everyone to Take Action’, Penguin Group, 2009","SyllabusItem",{"id":23,"url":23,"linktype":99,"fieldtype":100,"cached_url":23},{"id":23,"url":243,"linktype":244,"fieldtype":100,"cached_url":243},"https://www.foredragsshoppen.dk/products/start-med-hvorfor","url",{"_uid":246,"text":247,"about":248,"cover":249,"title":254,"author":255,"citation":256,"component":240,"external_link":257,"external_reader_id":23,"external_shop_link":258,"external_reader_id_audiobook":23},"e0461960-aab2-46fc-b172-5206f55a0987","I Joe & The Juice har vi gjort brug af en strategisk model, man kalder Blue Ocean. Det essentielle i modellen er, at man bliver tvunget til at gøre op med sig selv som virksomhed, hvad man skal under-performe på for i al beskedenhed at kunne over-performe på de ting, der skal definere det, der adskiller ens virksomhed fra alle de andres. I mange brancher er det prisen, man vil konkurrere på. Eller det kan være design eller produktsortiment. For at bruge et populært eksempel sagde Apple i sin tid, at der er en markedskonkurrence, der typisk handler om pris, om kapacitet, om teknisk formåen. Men før Apple handlede det aldrig om design. Det, Steve Jobs så satte sig for, var at lave de smukkeste computere i verden. Mange sagde til ham, at han var splitterravende gal, hvilket kun var med til at motivere ham yderligere. Men han valgte altså at fokusere 100 procent på sin egen dimension, nemlig design af computere. I modsætning til resten af branchen. Det handler altså om at tage noget af det, de andre på samme domæne ikke udmærker sig ved, og gøre det til ens vigtigste fokus – det man skal fokusere på. Det nytter ikke, at man tænker, at man også kan gøre det billigst, for det koster at ville lave en pæn computer. Det med at lade være at fokusere for meget på det, de andre er geniale til, er meget svært for virksomheder, fordi man er så bange for at miste noget på dét, som jo helt tydeligvis er det, der driver kategorien. Men hvis du vil være speciel, hvis du vil arbejde i dit eget hav uden for meget støj – som er det, Blue Ocean handler om – så bliver du nødt til at være villig til at sige, at det, de andre er geniale til, det bruger vi ikke kalorier på. I Joes tilfælde er det, vi skiller os ud på, oplevelsen, fornemmelsen, energi-overleveringen. Det vigtigste for os er, at butikkerne er inspirerende for vores personale, så de har overskud til at skabe intime relationer med gæsterne, fordi det på et helt andet niveau skaber værdi. End om vi har en ny juice hver måned.","Denne meget anerkendte erhvervsbog – skrevet af virksomhedsteoretikerne Renée Mauborgne (f. 1963) og W. Chan Kim (f. 1951) – handler om at opnå succes ved at finde den strategi, der gør din virksomhed unik på markedet. Idéen er, at det er langt bedre at være i et konkurrencefrit marked frem for at gå i blodig kamp med sine konkurrenter.",{"id":250,"alt":251,"name":23,"focus":23,"title":251,"source":23,"filename":252,"copyright":23,"fieldtype":24,"meta_data":253,"is_external_url":26},10005191,"Blue Ocean","https://a.storyblok.com/f/164309/329x500/74ee80e079/blue-ocean.jpeg",{},"Blue Ocean Strategy","Renée Mauborgne og W. Chan Kim","Faglitteratur, Akademisk Forlag, 2015\n’Blue Ocean Strategy’, 2004",{"id":23,"url":23,"linktype":99,"fieldtype":100,"cached_url":23},{"id":23,"url":259,"linktype":244,"fieldtype":100,"cached_url":259},"https://www.foredragsshoppen.dk/products/blue-ocean-strategy",{"_uid":261,"text":262,"about":23,"cover":263,"title":268,"author":269,"citation":270,"component":240,"external_link":271,"external_reader_id":23,"external_shop_link":272,"external_reader_id_audiobook":23},"156660f6-40a6-4a08-87e9-2d7a8f6b2710","Bogen er den første biografi, hvor forfatteren har haft direkte mulighed for at interviewe Steve Jobs, hvilket han har gjort mindst 40 gange over en periode på tre år. Bogen giver dig et unikt indblik i den fantastiske verden, som en af de mest innovative tænkere i vores tid har skabt omkring Apple. En bog, der også er med til at underbygge det billede, mange i forvejen har: At Apple og Steve Jobs er to uløseligt forbundne faktorer. Bogen kommer vidt omkring, blandt andet også om Steve Jobs' fyring fra sit eget firma, hans evne til at vende en fiasko til succes og hans egen kamp mod kræften. Udover interview med hovedpersonen selv har Isaacson også fået adgang til Steve Jobs' nærmeste familie og venner.",{"id":264,"alt":265,"name":23,"focus":23,"title":265,"source":23,"filename":266,"copyright":23,"fieldtype":24,"meta_data":267,"is_external_url":26},10004802,"Steve Jobs","https://a.storyblok.com/f/164309/328x500/5e965fa22d/steve-jobs.jpeg",{},"Steve Jobs: En biografi om manden bag Apple","Walter Isaacson","Biografi, Gyldendal, 2012\nOriginaltitel: ’Steve Jobs’, 2011",{"id":23,"url":23,"linktype":99,"fieldtype":100,"cached_url":23},{"id":23,"url":273,"linktype":244,"fieldtype":100,"cached_url":273},"https://www.foredragsshoppen.dk/products/steve-jobs",{"_uid":275,"text":276,"about":23,"cover":277,"title":282,"author":283,"citation":284,"component":240,"external_link":285,"external_reader_id":23,"external_reader_id_audiobook":23},"df3923df-3f34-4120-9034-871dc92e5ce3","Lars Bo Hansen står, nøgen, i omklædningsrummet i et motionscenter, da Kaspar Basse spørger, om han vil lave en strategi for Joe & The Juice. Det er i 2012. Det tænker konsulenten, der tidligere har lavet strategi for meget større virksomheder, ikke er noget problem, det er jo bare noget med kaffe, juice og sandwich, høj musik og gang i den. En slags kombination af Abercrombie & Fitch og Starbucks, skriver han i denne bog. En sjov lille, hurtig opgave. Men det skal vise sig at blive et årelangt parløb mellem de to meget forskellige personligheder, som Lars Bo Hansen beskriver således: Kaspar – ”en flot fyr, der gør indtryk på alle”, og som ”taler og udtrykker sig meget direkte, som om han deler flade ud.” Lars Bo – ”en erfaren managementkonsulent på 50+ med strategi som absolut og eneste speciale. Tyndhåret med, hvad man nok kan kalde en grå tone i mere end én forstand.” Dette er en noget usædvanlig strategibog om, hvordan Kaspar Basse, der åbnede en juicebar i 2002 for lånte penge, i dag har skabt et imperium. Det er historien om, hvordan Joe & The Juice lykkedes.",{"id":278,"alt":279,"name":23,"focus":23,"title":279,"source":23,"filename":280,"copyright":23,"fieldtype":24,"meta_data":281,"is_external_url":26},10005179,"Mig og Joe","https://a.storyblok.com/f/164309/364x500/d15539a87d/mig-og-joe.jpeg",{},"Mig & Joe","Kaspar Basse og Lars Bo Hansen","Faglitteratur, Gyldendal Business, 2016",{"id":23,"url":23,"linktype":99,"fieldtype":100,"cached_url":23},{"_uid":287,"text":288,"about":23,"cover":289,"title":294,"author":295,"citation":296,"component":240,"external_link":297,"external_reader_id":23,"external_reader_id_audiobook":23},"fa14002c-1297-49e6-b4ba-75d2fe1927c1","Det begyndte, da John Christensen aflagde Pike Place Fish Market i Seattle en visit i 1997. Den amerikanske dokumentarist kunne ligesom markedets øvrige besøgende ikke undgå at blive revet med af den stemning, sælgerne skabte, når de højlydt kyledes torsk og laks gennem luften til hinanden alt efter kundernes forespørgsler. Christensen noterede, at de ansatte kunne have valgt at fokusere på, at deres arbejde grundlæggende var koldt, udmattende og præget af gentagelser; i stedet gjorde de ikke bare fiskemarkedet til en turistattraktion, men til et sted de lokale gerne opsøgte i frokostpausen for at få et skud af energiboostet. John Christensen endte med at spørge fiskesælgerne, om han måtte filme dem in action, og året efter havde han premiere på både en video og den filosofi, der begge bar titlen ’Fish’: Pointen er, at du kan vælge at elske dit job, selv om alle forhold ikke nødvendigvis er ideelle, og pointen er også – og ikke mindst – set fra Kaspar Basses perspektiv, at man ”som arbejdsgiver kan du lære at blive bevidst om, hvilke omstændigheder der kan stimulere og motivere dine medarbejdere, så det bliver nemmere for dem netop at elske deres job”. \nI den proces slår Fish-filosofien ned på fire principper:\nChoose Your Attitude\nPlay\nMake Their Day\nBe Present\nI 2000 fulgte så bogen ’Fish! A Remarkable Way to Boost Morale and Improve Results’, som Kaspar Basse anbefaler alle, der interesserer sig for virksomhedskultur. I bogen får hovedpersonen Mary Jane Ramirez til opgave at gennemføre en turnaround i den afdeling af en virksomhed i den finansielle sektor, som hendes chef kalder en ”losseplads for giftig energi”. Ramirez, der netop er flyttet til Seattle, opdager det lokale fiskemarked, hun allierer sig med mestersælgeren Lonnie – og resten er en bestseller på 120 sider. Og apropos Lonnie: Kaspar Basse besøgte selv Pike Place Fish Market i den spæde livsfase af Joe & The Juice for at studere fænomenet, og han vendte ikke bare retur en masse inspiration rigere, men med en udgave af bogen signeret af Lonnie.",{"id":290,"alt":291,"name":23,"focus":23,"title":291,"source":23,"filename":292,"copyright":23,"fieldtype":24,"meta_data":293,"is_external_url":26},11644986,"FISH!","https://a.storyblok.com/f/164309/934x1500/48fec2d562/fish.jpg",{},"Fish! 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