The family that shares everything

An open culture

During the Olympics, Rune Glifberg had lunch with skaters from other nations, much to the bewilderment of many other athletes from other sports. Why would they talk to their competitors? For Glifberg, it's a good example of the culture within the skateboarding world. Here, people celebrate others' successes as much as their own, sharing their knowledge and new tricks through various platforms. It’s not about guarding IP, it’s about continued development - inspiring others to make things their own. Glifberg emphasizes that if big corporations shared their technology and knowledge, innovation would likely progress much faster.